Tuesday – “The Squish Test: Why Shopping In Person Wins Every Time”

June 2, 2026

UK Small Business Week: The Wool Cellar’s very honest, very woolly series. (humorous edition – Monday – Friday)

Tuesday “The Squish Test: Why Shopping in Person Wins Every Time”

Yarn is tactile! We absolutely welcome people do the squish test. In our shop, you can poke, prod, stroke and cuddle the yarn to give it the ‘next to skin’ test (Within reason of course!)

We do ask you to refrain from napping on the sofa with a few balls as a pillow, however well you think you may sleep. It’s not our fault you just wanted to do “one more row” until 3am)

You can compare shades, get loads out on the counter to figure your temperature blanket (please not all 125 shades of SSDK that we stock at the same time, other customers won’t be able to find the till).

Sort them in order and out of order, photograph them. You can ask what we, and other customers think….and then change your mind 5 times over.  We really don’t mind – just excuse us if we put the kettle on for another coffee while waiting for you.
You see it, love it, buy it and take it home with you! Yes! With you! Immediately, it’s yours (as long as you’ve paid of course – you know who you are lol!). No anxious waiting for a delivery!

We want you to fall in love with your new project. When inspiration strikes you can walk out with exactly what you need. You could be home in record time, kettle on and on row 10 within an hour.

We retain the right to photograph such loving behaviour of your newest adoptions and the incredible grin and skip in your step that you have leaving the shop!

We then wait patiently for you to send us beautiful photos of your makes, or for you to come in catwalk-styling your new cardi in a show & tell – and we love it when you do! Your confidence is oozing and you’re super proud of what you’ve achieved!

That’s why shopping in person wins every time! We get to know you, your skills, your preferences, what you’re working on and we love to talk to you about it.