Welcome to Small Business Week, where supporting your local wool shop officially counts as a HEROIC act! The cape is optional, it’s entirely up to you if you’d like to wear your crocheted cape – but we’ll take a picture of it “finally” finished! We will applaud you!

When you shop small, you’re not funding a billionaire’s rocket to the moon – you really are helping me pay my mortgage, keep the dogs in the life that they demand, and help me pay the rent to keep the shop open for you.

You get actual human help! Real advice. FREE advice no less. And someone who won’t judge you (much) when you say you’re starting ANOTHER project. You come in with vague ideas like “I want to knit something?” and I’ll help you figure out the yarn, needles, the pattern, emotional support required and often your life choices.

You can ask me questions in real time. No chatbots. No “click here for help”. Just me, a cup of coffee somewhere nearby, and a slightly raised eyebrow and smirk when you say you’ll definitely finish THAT project before you start your next – see above – not much judgement….

Thank you for supporting The Wool Cellar this week — and every week (yes, even in the summer when it’s baking hot – we still need you!)

You’re keeping a dream alive, and providing good homes to yarn that’s waiting to be something magical!